Understanding consumers?

It's not new trying to understand consumer minds. A recent study reveals a interesting consumer choice mechanism. That is, a user can easier choose a product out of three:

"... when making a choice between only two, equally preferred options; subjects tended to display irritation because of the difficulty of the choice process. The presence of the third option made the choice process easier and relatively more pleasurable."

A Nielsen's study shows different consumer mindsets: “Indifferent” and ”Blinkered” Modes, "Browsing” Mode, “Buzz” Mode, and “Bargain-Activated” Mode.
These shopping modes influence buying decisions and consumer behaviors.

However, in the current Downturn the consumers "have re-focused on the essentials: “If you can’t eat it, you don’t need it.” Higher incomes have not been immune: the shopping and spending habits of all income levels have been affected by the economy" - a Nielsen's post says.
So, manufacturing "opportunities will be found by aligning with evolving consumer behaviors such as fulfilling basic over discretionary needs, trading down and a focus on value".




And, what about Services? well, services also have to be designed taking all these consumer concerns. Moreover, services have to properly connect the back-stage with the front-stage. So, services are seamlessly designed bringing the highest satisfaction and most valuable experience to the consumers. And consumers are willing to pay that experience and by "the need to have it". Service providers must be will to service excellence and consumer loyalty.



Broadeep helps companies to co-create value on their services, aiming to Consumer Loyalty. More information at http://www.broadeep.com.